In an era of constant change in ideas and values it can be argued the world of marketing has remained unhinged on the importance of one key doctrine: results. Irrespective of the size and calibre of projects and companies, if their figures illustrate positive statistical results then their worth inevitably expands tenfold. Put simply: value is found in statistics and statistics gauge results.
If someone was to visit you five years ago, and alert you that Twitter would go on to appear in more personal brand searches than all the contemporary social networking sites, you would be astonished. However, fast forward to 2012 and this unlikely concept has become a distinct reality that is clearly represented in current case studies. What is even more startling is that Twitter’s dominance in this field looks set to be longstanding with statistics revealing that the website has become even more present in searches over the past 6 months, despite starting the year with a monumental 91% visibility rate! Equally as compelling is the fact that all the main social networking sites, including Facebook and LinkedIn, have improved their visibility on the first page of results in the first 6 months of this year. Moreover, the highly advertised Google+ is currently languishing behind its competitors in this field with only a small growth in their visibility appearing over the first half of this year. While this slow rate of growth can be attributed to the fact that Google+ is currently in its budding stage, the statistics from the Case Study combined with the data from “Social Search Result Rankings for Top 500 Tech Writers” illustrate that Twitter’s dominance stems from a number of factors suggesting the company is set to stay on top for an extended period of time.
The past decade can be regarded as the most monumental in the history of social interaction, with the invention of MySpace and then Facebook creating an exciting new world of networking. With over 500 million users and revenues of over $140 million, Twitter can be regarded as the latest and perhaps most exciting addition to the world of monetised sociality. Much like its social networking counterparts, Twitter relies on money from advertisements to achieve positive revenues. According to the researching company EMarketer, Twitter is currently estimated to post ad revenues of $259.9 million this year alone.
Intriguingly, Twitter approaches advertising differently to other social networks. The site displays undeniable similarities such as the ability for the marketer to directly create relationships with consumers by allowing the latter to share and react to different adverts. However there are also striking differences that highlight the advancement Twitter has made in the world of targeted social advertising. Most notably, Twitter combines aspects of cost-per-click, display, and social media ads and executes them all within a 140 character limit, text based distribution. The relevance and potential impact of social advertising has arguably been redefined on Twitter with their new ad system allowing content to be tailored specifically to the user’s preferences as indicated by their Twitter activity. Thus the effectiveness of these adverts should be enhanced as they should be more appealing and relevant to the precision targeted potential clientele.
Facebook is one of the most revolutionary concepts of the modern day. A digital platform open to almost anyone with anything to say to anyone else. Family’s keeping unto date with each other’s activity, old school friends reconnecting.
Facebook has been able to grow to at a continually high rate going from 100 million users in August 2008 to 900 million users in March 2012. This has been due to the financial revenue gained through advertising. Facebook gives users the ability to target adverts at specific users based on their interests and demographics.
In order to make your advert a success it is important to plan your campaign very carefully. You must define your goals for the advert before you implement your strategy. There are a number of different options you can choose from it is important that you get this right at the start.
At Assisted Reputation we look carefully at who we target your advert to. If you are advertising a product or service then you need to carefully identify the target market that will be receptive to your advert.
Social media for business is the idea of using various media based techniques to increase social interaction, and is becoming paramount for any thriving business. In Britain alone 14 million people sign into their Facebook each day and across the entire globe one in nice people have Facebook accounts. Thus for every developing business, the idea of social interaction is becoming exemplary in their day-to-day strategy for profit maximisation.
With the London 2012 Olympics just around the corner an event based social media platform has been launched by the IOC (International Olympic Committee). This platform (The Olympic Athletes’ Hub) has been built for the purpose of encouraging sports fans and Olympians to engage digitally prior to the games and is already proving to be a great method for creating social media buzz around the event.