Pay Per Click Campaigns Optimised for Maximum ROI!
Online Reputation Audit:
Before a PPC Management campaign begins, we first begin by doing a full consultation of your current campaign. This includes the current keywords you are targeting and the effectiveness of your PPC setup. Our consultants will also look at other aspects of your online marketing campaign to see what can be improved/integrated.
To arrange your free consultation call our team on 020 3603 0242.
During the consultation we will identify KPS's (Key Performance Indicators) which we will use throughout the campaign to track the progress of each element.
For Example – Cost per Click will be a KPI and we will work on optimising this for maximum effectiveness. Another good example of a KPI for PPC is the percentage of conversions from visitors to customers.
Search Phrase Research:
As part of optimising your PPC campaign we will research high traffic keywords that are relevant to your target market. We will also identify low traffic, niche keywords, as these can have a higher conversion rate despite getting fewer searches per month. This should start us on the right direction for ensuring better returns on the money invested in the Pay per Click campaign.
Once we have identified the optimum search phrases we will begin analysing the trends of various search terms and watching and analysing competing companies bidding patterns. By observing these patterns it will allow us to strategically bid on relevant search phrases in order to get maximum impressions for minimum outlay.
The next step of a successful campaign strategy is to monitor the CTR (Click Through Rate). This involves constant monitoring to cease spending on keywords that are costing without converting and invest more in the ones that are successful. Finding keywords specific to your business and target market is the most effective way of ensuring a high CTR and ultimately return on investment.
Quality Score Optimisation:
Google gives you a quality score depending on the search term you are promoting. The more relevant the keywords you are bidding on are to your website the higher the score will be. Having a higher score has many benefits, the more relevant the terms are, the cheaper they will be. Another benefit is that with a higher quality score the higher chance you have of increasing the average page position of paid adverts.
Reputation Improvement Proposal:
This is the on-going process of optimising your budget and bid rate. It is important to consider all factors previously mentioned such as the CTR/CPC/Quality score.
It is by analysing and understanding these factors that allow our consultants to provide expert advice on optimising your budget for maximum return on investment. The daily budget and bids are normally analysed on a weekly basis to show trends and market changes.
Assisted Reputations Google Analytics experts will set up event tracking and sales funnel monitoring specific to your business to give you an insight into user behaviour and trends.
- Event tracking set up.
- Sales funnel monitoring.
- Vital engagement insights.
Multi-Channel Funnel Reporting:
Multi-Channel Funnels is a way of showing how different marketing channels work together to generate more conversions. Google have only had this in place since summer last year and it relies heavily on the setup of goal tracking and conversion analytics.
The advantage of Multi-Channel Funnel Reporting is that you get a complete overview of your online marketing efforts and how they are affecting your campaign. A must have for all PPC campaigns.
Advanced Traffic Segmentation:
In order to establish which PPC keywords/adgroups are providing the best return on investment, our team of PPC management experts will set up PPC tracking in Google Analytics.
- Keyword to conversion ratios.
- More efficient PPC campaign.
- Target only visitors that convert.
Web Page Tagging:
Tagging each individual page of your website with a unique identifier allows you to breakdown the reports on a page by page basis and see which ones are generating a return on investment. This allows us to separate the results of PPC vs. other online marketing efforts in Google Analytics.
This is important as it provides tangible information on each section of your marketing campaign so when we come to review after 3 months there is a complete breakdown of all efforts over this time.
Reputation Protection Strategy:
Reporting of relevant information to you on either a monthly or weekly basis.This will include information of all the trends and changes made to your campaign. It will provide suggestions for next month and outline the key areas which need improvement or further investment.
For more information on Structured Reporting or any other aspect of our PPC Management services please call one of our UK Consultants today to book a free telephone consultancy session.