The Rest of The World is Connected are You?
Before we develop a social media strategy or begin your social media management we must first have an initial consultation with you to assess your goals and objectives online.
This initial consultation can be done in person or remotely and is essential in allowing us to create a bespoke solution for you. We will look at your current presence on the social networks, the good aspects and the bad and devise a plan for moving forward.
Part of the initial consultation and a large focus of the social network strategy is to devise KPI's (Key Performance Indicators). These are elements of the campaign which we can use to determine the success or failure of the works being implemented on your strategy.
For example a KPI for social networks is could be the number of views a promotional video has received at the beginning of the campaign. We can monitor the progress of this, which will help us determine how to shape strategy in the future.
The social media strategy will be unique to your specific requirements however there are some constants by which we determine strategy. For example, every social media strategy will have reference to the big 4 – Facebook, YouTube, LinkedIn and Twitter.
Even if you are not currently using any of these networks, or have no desire to, it is important that we have a strategy in place to reach the agreed objectives.
Once we have devised the bespoke strategy for you, we will start setting up profiles on all the major social networks. This will include key information about your business/organisation such as Name, Contact Information, Industry, past experience
By having maximum exposure across all elements of the web you are giving yourself the best opportunity to reach the most people and achieving your objectives.
If you currently have social network profiles setup then we can provide advice on how to optimise these to reach your goal. We will also optimise any new profiles to ensure that there is consistency across all profiles online. Examples of profile optimisation include; making sure you are connected with the right groups/people.
Regularity of posts/tweets/updates, Order of important content on the page to ensure you provide the right information to the right people.
Integrating social networks together and into your website is a great way of developing your online presence. For two reasons, 1 you provide your prospective clients all the information they need in one place. 2, more importantly it is a great way of ensuring your website is kept regularly updated with fresh content.
We can integrate a simple tool such as 'sign in using Facebook' which allows users to login/register to your website using their Facebook Account. If done correctly this is very effective, for example if a user buys something from your shop and they have logged in using Facebook, the checkout process is shorter for them and a link will appear on their wall showing they have visited your site.
Reputation Improvement Proposal:
There are several techniques for developing new relationships with individuals on social networks. We will provide a series of best practice guides to help you approach prospective business leads online and how to respond to people who contact you. These are many ways of generating leads using the social networks and it is vital to have a strategy in place to achieve the highest possible conversion rate.
For more information don't hesitate to cantact our Social Media Experts!
Once you have prospective relationships it is important to nurture them to encourage repeat actions from those individuals. Developing the right relationships is a form of managed affiliate marketing with no need for a commission outlay.
If you associate yourself with the right groups/circles/pages/individuals etc… then you will pick up additional visitors. The more targeted the groups, the more likely you are to convert visitor to customers.
Creation of a strategy determining how often to promote different products and services. For example, an online shop retailing perfume will benefit from nurturing relationships with similar groups and pages on Facebook to provide a mutually beneficial relationship to both parties.
When a Business provides discounts and promotions to targeted groups, individuals remain loyal to this business. Developing these kind of relationships does not happen overnight but is undisputed that Social Media Marketing can generate a massive return on investment if done correctly.
How to use pictures and videos for maximum impact! It is no good uploading a promotional video to YouTube/Facebook and hoping it will go viral and make lots of money. We provide guidance for all parts of the process.
Our consultants will work with you to make sure the sales funnel is fully optimised for maximum conversions.
PPC Campaign Setup:
For maximum Return on Investment a well optimised Pay per Click campaign is advisable. Our team have expertise in Pay per Click campaigns that are integrated into a social media strategy.
For business who sell online having an effective PPC Campaign will ensure you are targeting your resources at specific User groups relative to your industry. We can then target demographics within these groups.
Consulting & Stratgy Revision:
Throughout the campaign we will provide on-going monitoring to ensure are constantly moving in the right direction. This can include modifying the campaign at certain strategic points in order to maximise the return on investment. Every client is given a dedicated project manager who will be responsible for keeping up communication and assessing the on-going progression of the campaign.
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